(no subject)
Jun. 11th, 2009 06:32 amI'm having a somewhat interesting experience with looking at ads for my anthro paper. Approximately, it's about women's bodies in advertising, and the effect the lack of respect for women that this engenders has on the relationship between men and women. The ones for Dove's Campaign For Real Beauty are interesting, because the campaign is trying to deliberately flout some advertising norms.
I'm finding myself looking at ads like the one in this article, and thinking that they look pretty damn skinny. And then I have to remind myself that yes, skinny, but in most ads? Skinnier. I mean, these women are not stretching the bounds of what sorts of bodies are socially acceptable by a whole lot, but they are stretching it some. That's why this Dove campaign was such a big deal.
This is probably a good thing for life, that women who are somewhat less airbrushed look normal and attractive to me. Less a good thing for this paper, though -- it's harder to write about things that are common to advertising without having a mental picture of what it is.
I'm finding myself looking at ads like the one in this article, and thinking that they look pretty damn skinny. And then I have to remind myself that yes, skinny, but in most ads? Skinnier. I mean, these women are not stretching the bounds of what sorts of bodies are socially acceptable by a whole lot, but they are stretching it some. That's why this Dove campaign was such a big deal.
This is probably a good thing for life, that women who are somewhat less airbrushed look normal and attractive to me. Less a good thing for this paper, though -- it's harder to write about things that are common to advertising without having a mental picture of what it is.